Phranchyze just released his SXSW 2013 schedule. The SXSW festival is a week long mindmelt combining the film, interactive, and music industries. Catch hip hop favorite Phranchyze at the following 2013 showcases. Big ups to Warning Kick for the remix of the image.
What is to be said about our favorite interactive, movie, and music festival that has not been said already. It was FUCKING INSANE this year.
I believe 2011 was the year that Interactive and Movie portion had a larger attendance and presence then the later in the week Music festival; however, it seems 2012 was the year that meshed all aspects of the festival into a flavorful week long party gumbo. The industries emerge and work together more and more seamlessly every day through and because of changes in technology, consumer behavior, and marketing.
It is only fitting that the Music portion of the festival seemingly started earlier this year clearly evidenced by perhaps the biggest hyped concert of the festival, the American Express Jay-Z show, which was actually part of the Interactive festival. Way to go hype beasts, you guys eagerly joined into the concert by tweeting an AMEX hashtag…kudos to the marketing geniuses behind that one. AMEX sonned most of the corporate parties during interactive with this lil charade. This was just the first over the top promotions that went on throughout the strenuously awesome week…seriously,we are seasoned SXSW’ers, and by Wednesday it seemed like Saturday. Notable over the top promotions included a huge 3 tiered Doritos stage that shadowed parts of downtown with its super vending machine presence, as well as lasers and fog machines placed over 6th street so that you felt like you couldn’t even escape the clubs by going on to the streets for a breather. Nike also commandeered a good downtown block to build an LED lit wall that made parts of Austin feel very Las Vegas at night as the glow of Nike Ads gave everyone around a glowing aura. This was done in part to promote some new shit they made, some fitness bracelet of some sort. We also liked that they built a skate ramp, basketball court and other activities for SXSW’ers to take part in, you know just in case the walking and drinking all day was not fitness enough for them.
Austin’s hometown buzz act Gary Clark Jr pretty much rocked SXSW and was the act to catch during the week. Gary and his band played something like 2-3 showcases a day throughout the week including high profile shows like headlining the Warner Brothers showcase, Rolling Stones showcase, MTV Woody awards, MOG showcase and more.
As big as rock was with Rick “the Boss” Springstein’s show being the big hullaballoo of all the older “industry types; this year was undoubtedly the year of hip hop. Seemingly every player in the hip hop industry from indie to mainstream was in Austin for a showcase or just to take in the circus. The big names like Lil Wayne, T.I., Busta Rhymes, Snoop Dogg, Eminem, 50 Cent and Rick Ross got a lot of mainstream fans into downtown to wait in the craziest lines for a chance to see their favorite hitmakers.
Meanwhile the more seasoned listeners, diggers, and trendsetters perched into some still crazy, yet way more tangible lines for a chance to catch those acts that are buzzing and underneath the radar of most. SXSW, afterall, originates as a festival for the little guys, the emerging bands, the music that needs discovering, and I wholly think that it still is. I always have the best time seeing buzz acts that are hungry and still believe in the musicality , and the performance, those that do not forget their own lyrics (50 Cent) or use recorded backing vocals (Eminem) for their performance…but maybe thats just me.
Parker with his sweet 5 on it tee and Jaysin catching the Electric Touch show. Parker’s closet also holds a Shock G “Humpty Hump” tour jacket that he may have worn if it was a bit cooler out.
We kicked it with the homie JaysinLivedHere who has recently released his EP, “Here’s to the Firing Squad”. The EP also features videos for every song on the project being released to the public on every Friday. TGIF. twitter:jaysinlivedhere
Here’s Table Manners Crew‘, Kid Slyce making sure that the beats are up and the dance floor is in full swing. Slyce DJ’s for most of Phranchyze’s sets as well.
Here’s Legit Rhythm’s doing their thing. This is proof you don’t need a huge budget to push your music and brand at SXSW; just a good friend some cardboard , markers, and tape. This walking photo opportunity was mad busy as we met with them along the busy 5th street traffic.
Austin’s League of Extraordinary G’z were definitely all over the place throughout the week. The celebrated Austin crew were catching love everywhere they went.
Here is some more proof that big budget marketing does not always win, sometimes it just take some ingenuity and a dolly. This mobile projection rig was complete with a full PA so that anywhere these guys stopped to project was also accompanied with great sound.
Phranchyze doing what he does. This was from the first of his many showcases during the week. Phranchyze just released his latest album “S.T.A.R.S” and was using the popular music festival as an outlet to promote the new project. twitter:phranchyze
Cool wheat-pasted street art was all over the downtown area during SXSW, this is one of our favorite images on the trendy new east side.
Here’s an impromptu cypher taking place on 6th street.
SX street art.
Theorem, and thats Geezey back their photobombing. repect.
The homie Maldonado taking a breather from the busy Austin streets.
Mr Muthafuckin Exquire was perhaps one of the biggest hip hop buzz acts this year at SXSW, we saw a few of his performances, one was neutered by APD and noise ordinances, the one later in the week was just a short excuse for a performance; however, he did manage to salvage his name as he accompanied EL-P on a heater of a set at the Thrasher showcase.
Karthik and Moshe of Hour Band lounging at the Hotwire Unlimited office. Hour Band just released their latest album “Only” and are fresh from a show in NY with Phranchyze and a sold out San Antonio show with Gary Clark Jr. Make sure to check out their website as well, as they took the time to offer their fans a real cool interactive experience. Twitter:@hourband
This was an example of one of the rap cyphers taking place on 6th street.
Anyone that wanted to could don a brush and paint a little something on these walls.
Bobba Fett patrolling the busy SXSW streets.
Calm Child is a crew that’s really putting it down for Austin. The crew hosts a weekly hip hop night that is growing into a great haven for underground MC’s and acts.
Here’s DJ Baby Chino who is marketed as the World’s youngest DJ. He was mixing at a local clothing store.
Heres a photo from one of the first Electric Touch shows we went to in the week. Electric Touch just dropped a new album on Island called “Never Look Back” which features some of the catchiest songs you will hear this year. Twitter:@electrictouch
Grieves and Budo also proved positive that you do not need a corporate backing in order to get a full crowd on their feet and putting their hands in the air. This exceptional duo entertained a full club with true musicianship and crowd control. Twitter:@grievesmusic and @budo
Being that it was early in the week, i forgot this MC’s name, but he did put on a dynamic set…anyays, wish i had more iinfo for you on him, but whatever. PART 2 of SXSW posting coming soon.
FREE WEEK came and went in Austin. As we all know this is a week of the capitol city being chalk full of great free local music and events, kind of like a pre-sxsw warm-up. This particular week I was feeling a little like a shutterbug and carried my camera virtually everywhere and took an obscene amount of shots. Photos of some great musicians, cars, street art, and…bacon. enjoy , these are pretty jumbled, but you can get an idea of what a week in the ATX looks like.
This shot of Austin rapper, Phranchyze, is especially Austin because of the fans throwing up the longhorn signs. This photo was taken during the #ATXTAKEOVER show at Antones which together with ZAPATA! and Hour Band was the most heavily attended FREE WEEK show at Antones.
This photo is the exterior of one of our favorite venues in Austin, the very DJ friendly, PLUSH. The best hip hop DJ’s in Austin every Saturday, and the homie Bruce who is our favorite bartender in the ATX.
Here’s some dope graffiti we caught on Lamar headed to downtown.
Art by Marc Zuazua
Graffiti at Plush
This was the first of two Hour Band shows we caught in the week. Red 7 is where it was, and their system is mad loud, awesome, and their green room is purty cool also.
Moshe of Hour Band hustling it on bass at Antones during the #ATXTAKEOVER show.
Ron English sticker in Austin? interesting.
In between catching shows, we had a chance to check out our friend Chris’ new ride…a sweeeeeeeet 63 T-Bird. After the photoshoot ,we journeyed ion a cruise around Austin on a beautiful Sunday afternoon.
DJ Tako is one of the realest doing it. We had a great time catching up with opur old friend at Ruta Maya as we talked music and food. When Tako is not dropping beats for b-boys, he is commandeering the kitchen at Austin sushi hotspot, Imperia.
B-boys and b-girls can sometimes seem like the forgotten stepchild of hip hop culture..well at least to mass media, but here in Austin there is no shortage of talent. Break dancers battled at ruta Maya for tickets to the Wu-Tang show and some of our Mofoz art and clothing.
Karthik of Hour Band at the #ATXTAKEOVER show
Always good to see the homie Sertified of Die Slo at the best Austin hip hop shows, check out some of his new music on his website.
The Hi-Tones at Mohawk
DJ Orion is a great DJ to catch, his almost eccentric mixing of everything from kumbia, hip hop, funk, and soul, sometimes feels like a fun case of musical terrets.
The Hi-Tones are one of our favorite Austin rock bands. Their sound evokes classic rock but with the subtleties of modern ideas.The band is readying for their west coast tour in early March.
Johny Flores of the Hi-tones
More PLUSH graffiti.
When Austin Surreal is presenting a show you know its as good as it gets.
Artists of South Austin Soul Amber and John.
FREE WEEK 2012
This is the time of year in Austin where music venues offer a shit ton of free music, every venue thats worth anything is taking part in hopes to entice club goers and fans out of the hangover of holiday happenings to get out and enjoy live music.
We will be on hand with tees as well as art that we will be giving away throughout the week for those that help us spread the word about this show through the mofoz twitter and facebook so be sure to follow our tweets and FB posts so that you can snag some original artwork for absolutely free.
HOUR BAND will also be playing at RED 7 (jan 3) and at Hotel Vegas (jan4)
ALSO….Wed, January 4th at Mohawk
AustinSurreal and Proper Ent. Presents! this insane lineup of hip hop and soul acts
DJ Rapid Ric and Orion, 10yr D-Madness and Yadira Brown, The Tontons, Killa Kyleon, Parking, Gerald G, Doughbeezy and Worldwide
Check back as we will be ading more cool FREE WEEK shows for you to check out…as soon as the promoters send me images.
Looking back through our digitally archived photography for this past year has helped us realize how lucky we have been to have witnessed so many great times and great talents. We have put together this photography post just to reminisce and share some great visuals with you. enjoy.
This photo of Gary Clark Jr was taken during SXSW 2011 during his Rolling Stone showcase in Austin, TX. Albeit, this photo isnt all that great of a technical feat, I picked it out because this was an exciting time for the fam, and Gary in particular who had an amazing roster of shows for SXSW. In this picture , Gary is also wearing one of our tee shirts, which later made it into a Rolling Stone issue…so yeah.cool.
Also during SXSW we caught a seminar with ECKO founder, Marc Ecko. Marc has long been an inspiration of ours stretching from his clothing line, magazine, and his amazing community efforts.During his stay in Austin, Ecko was speaking against and set up a mobile app that would send lawmakers correspondence against paddling in schools. This pose was meant for the photographer next to me, but i stole the shot so to speak.
J.Cole was one of the performers at the B.E.T. SXSW showcase and we had a chance to snap a few pics of Jay-Z’s protege, along with a schlew of other really talented performers.
This is a behind stage shot of Gary Clark Jr during SXSW at the Hotwire/Warner Brothers showcase. This was my favorite event of SXSW. With this event we saw the fam/crew pull together and offer an amazing showcase of music and arts that was highlighted by Gary putting down some of the best guitar licks I’d ever witnessed. This was a great day.
Marsha Ambrosius also performed at the BET SXSW showcase and blew us away. Mostly known as half of the duo FLOETRY, her solo set was definitely a highlight of the evening. The soulful songstress performed amazingly, and this is one of my favorite pictures from 2011 SXSW.
This is a close up[ shot of one of those snazzy new TDK boomboxes we painted for a friend of ours.After playing with some lighting for awhile, I finally got this great photo. The reflection of the characters onto the glossy surface gives it a ghostly, coming out of the ground quality.
The annual EMERGE graffiti art show in Austin is almost always a great place for photo opportunities. I snapped this photo of artist Dave Lowell while he was painting live at the show. After about 15 different settings/flash combo, I finally came away with the shot I saw in my head originally. The light and shadows along with the intent focus of the artist is amazing.
This is another shot from EMERGE…this one definitely not as well composed, however, the content is priceless. I didnt get a chance to get the artist name that made this piece, but I heard at some point in the evening someone ran into it and broke it. Too bad.
The above and below photos of Gary Clark Jr are from San Antonio at Sam’s Burger Joint. Aside from having some delectable burgers and fries, Sam’s also has a great venue for live music. This followed Gary’s whirlwind tour of virtually everywhere in the US and beyond, and this show acted as somewhat of a homecoming show to Texas. The sold out show was a great chance to attempt this shot of Gary and the appearance of the Blues Brothers jamming right along with him. After a grip of attempts to get the lighting right in a raw form, I finally had to resort to photoshop to lighten the Blues Brothers to make them more apparent…something I don’t really like to do, but had to resort to for the sake of this shot.
The below shot was an off focus soft shot of Gary during his set that just kinda works. Sometimes you have to let the camera do its thing.
Snoop Dogg, the Doggfather. We hopped on the tour van with Phranchyze as he opened for Snoop for a few shows including New Mexico, Lubbock, and Austin. This shot was from the Lubbock show where Snoop set the party off. I was lucky enough to get right up front as well as be equipped with a newly fixed “nifty fifty” (5omm 1.8f) to shoot with and came out with some great images. Snoop on stage is an all out character and is a flat out great entertainer. It was pretty surreal to be shooting him just a few feet away as he was performing all the bangers from The Chronic and Doggystyle.
This shot of Phranchyze in Lubbock was done with the same lens as the Snoop shot. I really like this shot because it shows the focus and intent of the soulful lyrics of the song that was being performed. I also like how his head is framed by the static stage lights that offer a soft glow to one side of him.
Muggzy Flowz at Flamingo Cantina in Austin.
2MEX at Flamingo Cantina in Austin. Every time we see LA hip hopper 2MEX perform its amazing. He is the type of performer to leave it all on stage and has been touring non stop for what seems to be forever. The rapper has kept true to his “underground” style and because of that has avoided the mainstream success he surely deserves; however, because of that he is able to stay true to his roots and is able to keep his fanbase happy and supporting his projects for all of these years.
The above and below photo were from the first day of Occupy Austin. The first day saw well over 1000 protesters standing in solidarity with Occupy Wall Street and many of the other occupations going on around the globe. The above photo shows a man who has the bill of rights tattooed on his back, which is pretty rad.
This photo is just some cool street art we came across while walking to the Pecan Street Festival on 6th street.
This super player doghouse was one of the designs being auctioned as part of Barkitechture. The program allows many well known designers and architects a chance to build creative dog houses that are later auctioned to raise money for various pet rescue agencies.
DJ Casey Cuts came out for THE GOOD LIFE x Victory Lap art exhibit. I really like this shot because of the stickers on his computer repping the 78704 in Austin where its all good.
Hopped in a van with Austin’s hometown hero, Phranchyze and crew to New Mexico, which was the first of 3 dates he opened up for West Coaster and rap superstar, Snoop Dogg. Albuquerque to Lubbock to Austin. It was awesome……Heres some pictures of the first 2 dates as proof. enjoy.
Snoop Dogg performing in Lubbock.
Snoop’s dancers getting it in. They were mostly too fast for the lens, but i snapped a few shots during some of their slower moves.
Lubbock, home of Buddy Holly.
Dogg Pound’s KURUPT GOTTI performing with Snoop Dogg.
Snoop Doggying it. Snoop went through a great set including classics from The Chronic and Doggystyle.
Most player mic in the game…rappers, step your mic game up.
Phranchyze performing in Lubbock. Phran recieved a great response from the Lubbock crowd. Fans chanted his name after the set and wanted an encore after he freestyled a bit about the city and college sports teams.
Houston just held the regional leg of the Red Bull EmSee battles at Warehouse Live. This event pits 8 freestyle MC’s in rap battles to compete for the chance to battle in Atlanta at the finals where Eminem will be one of the judges. What makes this different from other battles is that there are a group of different items flashed on a screen before and during the battle that the rappers are required to include into their rhymes. Strictly for pros.
The judges of the battle who also performed during the show included Houston legends, ESG,Bun B (UGK 4 LIFE), Trae the Truth, and super producer, Alchemist.
Suffice to say, Phranchyze took the regional crown…again. This didnt come as much of a surprise, however, there was a point in the judging of the final round against HoodStarChantz where it looked like he may of been robbed (PlayDough) but luckily Bun B gave the crowd and judges a bonus round where Chantz melted and ended up beating himself.
Phranchyze will be in Atlanta in November for the finals.
Great night in the H- big ups to Scuba at Red Bull and Matt Sonzala, and Warehouse Live for putting this great night together. Enjoy the pics- DJ Mik One, Geezy, and Jess were dodging the camera, but we see you.
Public Zoo’s Robojosh and Devin the Dude holding it down
Here’s some cool graffiti we came across near the venue. The technique to paint that green character is just plain awesome.
More Houston graffiti
Here’s a picture of Matt Sonzala hosting Damage Control on 90.1 KPFT. The radio show has been a beacon of real hip hop and Houston culture for years now. Matt is also pretty known in hip hop circles for his popular Houston SoReal turned Austin Surreal blog, as well as many of the great events he has a part in coordinating and promoting. We finally had a chance to visit the show with Phranchyze as they talked about the then upcoming EmSee battles..then proceeded to freestyle.
Phranchyze put it on Hoodstar Chantz in the finals.
Phranchyze and Trae the Truth chopping it up outside of Warehouse Live.
On them swangas…
The long awaited much anticipated often imitated never duplicated custom cap for Austin, MC Phranchyze. Painted using brush and acrylic and marker. This was the first custom New Era that we painted…cool.
Here is a poster/flier we designed for the upcoming Wu Tang Clan and Phranchyze show at Emo’s on Saturday, December 11th.
From what I understand the whole clan minus Ole Dirty (R.I.P) will be on hand to bring the ruckus. Hometown hero, Phranchyze offer support hot off the release of his latest project “The Black Larry Bird” should be an awesome show.